MI.Business.Console

for Promomed

Update: 12.11.2024

Last week: 44 week 2024 (28.10.2024 - 03.11.2024)

Last full month: October 2024

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	10 036	-5.5%	13.0%	-0.2	17 444 181	-5.5%	8.6%	-0.2	-3.8%
MoM	46 299	25.2%	13.5%	0.1	78 544 747	16.9%	8.8%	-0.4	24.4%
YTD	343 036	23.3%	12.1%	3.2	694 885 109	32.1%	9.3%	1.8	-9.1%
MAT	405 588	23.6%	11.8%	2.9	825 618 756	34.1%	9.2%	1.7	-6.4%
BRAINMAX
WoW	2 759	5.2%	100.0%	0	9 623 243	8.7%	100.0%	0	5.2%
MoM	11 465	51.5%	100.0%	0	38 983 593	47.0%	100.0%	0	51.5%
YTD	62 348	70.3%	100.0%	0	218 388 233	74.5%	100.0%	0	70.3%
MAT	72 396	74.2%	100.0%	0	254 244 414	80.6%	100.0%	0	74.2%
GOLDLINE PLUS
WoW	14 151	-6.4%	46.3%	-0.3	44 871 733	-4.0%	38.5%	0.6	-5.7%
MoM	65 432	6.8%	46.1%	0.2	202 749 324	6.6%	37.8%	0.1	6.4%
YTD	715 505	-5.0%	45.2%	0.4	2 246 487 556	-3.2%	37.0%	-2.8	-5.8%
MAT	831 534	-3.1%	45.3%	0.5	2 617 717 878	-0.3%	37.3%	-2.6	-4.1%
MIGRENIUM
WoW	9 520	3.5%	0.4%	0	3 284 938	5.1%	0.6%	0.1	-7.1%
MoM	40 982	-0.4%	0.4%	0	13 954 118	0.8%	0.5%	0	3.5%
YTD	495 927	-11.1%	0.5%	-0.1	156 831 223	50.9%	0.7%	0.2	6.2%
MAT	579 439	-12.6%	0.5%	-0.1	175 574 116	43.1%	0.6%	0.1	8.5%
MODELAX-N
WoW	27 950	1.0%	20.7%	0.8	13 709 687	4.2%	13.9%	0.8	-3.0%
MoM	119 788	11.4%	20.1%	-0.5	57 090 549	12.1%	13.2%	-0.3	13.9%
YTD	1 245 482	27.7%	22.2%	3.3	549 860 558	76.0%	14.3%	3.9	8.5%
MAT	1 438 304	31.7%	21.4%	3.3	620 289 581	76.2%	13.6%	3.5	11.1%
REDUXIN
WoW	9 804	-5.8%	32.1%	0	50 858 798	-5.9%	43.6%	-0.2	-5.7%
MoM	46 001	7.6%	32.4%	0.4	237 476 007	7.9%	44.3%	0.6	6.4%
YTD	519 158	-7.1%	32.8%	-0.4	2 754 433 977	11.5%	45.3%	3	-5.8%
MAT	598 333	-5.8%	32.6%	-0.6	3 156 483 505	13.8%	45.0%	2.9	-4.1%
REDUXIN FORTE
WoW	3 104	-1.1%	10.2%	0.5	12 961 760	-5.9%	11.1%	-0.1	-5.7%
MoM	13 965	1.4%	9.8%	-0.5	59 017 541	0.1%	11.0%	-0.7	6.4%
YTD	144 208	1.3%	9.1%	0.6	620 694 730	12.3%	10.2%	0.7	-5.8%
MAT	167 881	3.5%	9.1%	0.7	721 361 196	14.8%	10.3%	0.7	-4.1%
SALVISAR
WoW	15 087	4.3%	2.0%	0.2	6 638 600	4.1%	1.8%	0.2	-6.4%
MoM	58 452	22.5%	1.7%	0.2	25 561 706	25.4%	1.5%	0.2	8.1%
YTD	458 650	7.6%	1.4%	0.1	190 200 327	35.8%	1.3%	0.2	-2.7%
MAT	530 820	-1.2%	1.3%	0	213 895 139	19.7%	1.2%	0	-0.2%

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YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	343 036	23.3%	12.1%	3.2	694 885 109	32.1%	9.3%	1.8	-9.1%
BRAINMAX	62 348	70.3%	100.0%	0	218 388 233	74.5%	100.0%	0	70.3%
GOLDLINE PLUS	715 505	-5.0%	45.2%	0.4	2 246 487 556	-3.2%	37.0%	-2.8	-5.8%
MIGRENIUM	495 927	-11.1%	0.5%	-0.1	156 831 223	50.9%	0.7%	0.2	6.2%
MODELAX-N	1 245 482	27.7%	22.2%	3.3	549 860 558	76.0%	14.3%	3.9	8.5%
REDUXIN CAPS	519 158	-7.1%	32.8%	-0.4	2 754 433 977	11.5%	45.3%	3	-5.8%
REDUXIN FORTE	144 208	1.3%	9.1%	0.6	620 694 730	12.3%	10.2%	0.7	-5.8%
SALVISAR	458 650	7.6%	1.4%	0.1	190 200 327	35.8%	1.3%	0.2	-2.7%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	405 588	23.6%	11.8%	2.9	825 618 756	34.1%	9.2%	1.7	-6.4%
BRAINMAX	72 396	74.2%	100.0%	0	254 244 414	80.6%	100.0%	0	74.2%
GOLDLINE PLUS	831 534	-3.1%	45.3%	0.5	2 617 717 878	-0.3%	37.3%	-2.6	-4.1%
MIGRENIUM	579 439	-12.6%	0.5%	-0.1	175 574 116	43.1%	0.6%	0.1	8.5%
MODELAX-N	1 438 304	31.7%	21.4%	3.3	620 289 581	76.2%	13.6%	3.5	11.1%
REDUXIN CAPS	598 333	-5.8%	32.6%	-0.6	3 156 483 505	13.8%	45.0%	2.9	-4.1%
REDUXIN FORTE	167 881	3.5%	9.1%	0.7	721 361 196	14.8%	10.3%	0.7	-4.1%
SALVISAR	530 820	-1.2%	1.3%	0	213 895 139	19.7%	1.2%	0	-0.2%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	10 036	-5.5%	13.0%	-0.2	17 444 181	-5.5%	8.6%	-0.2	-3.8%
BRAINMAX	2 759	5.2%	100.0%	0	9 623 243	8.7%	100.0%	0	5.2%
GOLDLINE PLUS	14 151	-6.4%	46.3%	-0.3	44 871 733	-4.0%	38.5%	0.6	-5.7%
MIGRENIUM	9 520	3.5%	0.4%	0	3 284 938	5.1%	0.6%	0.1	-7.1%
MODELAX-N	27 950	1.0%	20.7%	0.8	13 709 687	4.2%	13.9%	0.8	-3.0%
REDUXIN CAPS	9 804	-5.8%	32.1%	0	50 858 798	-5.9%	43.6%	-0.2	-5.7%
REDUXIN FORTE	3 104	-1.1%	10.2%	0.5	12 961 760	-5.9%	11.1%	-0.1	-5.7%
SALVISAR	15 087	4.3%	2.0%	0.2	6 638 600	4.1%	1.8%	0.2	-6.4%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	46 299	25.2%	13.5%	0.1	78 544 747	16.9%	8.8%	-0.4	24.4%
BRAINMAX	11 465	51.5%	100.0%	0	38 983 593	47.0%	100.0%	0	51.5%
GOLDLINE PLUS	65 432	6.8%	46.1%	0.2	202 749 324	6.6%	37.8%	0.1	6.4%
MIGRENIUM	40 982	-0.4%	0.4%	0	13 954 118	0.8%	0.5%	0	3.5%
MODELAX-N	119 788	11.4%	20.1%	-0.5	57 090 549	12.1%	13.2%	-0.3	13.9%
REDUXIN CAPS	46 001	7.6%	32.4%	0.4	237 476 007	7.9%	44.3%	0.6	6.4%
REDUXIN FORTE	13 965	1.4%	9.8%	-0.5	59 017 541	0.1%	11.0%	-0.7	6.4%
SALVISAR	58 452	22.5%	1.7%	0.2	25 561 706	25.4%	1.5%	0.2	8.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

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SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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