for Promomed

Update: 12.11.2024

Last week: 44 week 2024 (28.10.2024 - 03.11.2024)

Last full month: October 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 10 036 -5.5% 13.0% -0.2 17 444 181 -5.5% 8.6% -0.2 -3.8%
MoM 46 299 25.2% 13.5% 0.1 78 544 747 16.9% 8.8% -0.4 24.4%
YTD 343 036 23.3% 12.1% 3.2 694 885 109 32.1% 9.3% 1.8 -9.1%
MAT 405 588 23.6% 11.8% 2.9 825 618 756 34.1% 9.2% 1.7 -6.4%
BRAINMAX
WoW 2 759 5.2% 100.0% 0 9 623 243 8.7% 100.0% 0 5.2%
MoM 11 465 51.5% 100.0% 0 38 983 593 47.0% 100.0% 0 51.5%
YTD 62 348 70.3% 100.0% 0 218 388 233 74.5% 100.0% 0 70.3%
MAT 72 396 74.2% 100.0% 0 254 244 414 80.6% 100.0% 0 74.2%
GOLDLINE PLUS
WoW 14 151 -6.4% 46.3% -0.3 44 871 733 -4.0% 38.5% 0.6 -5.7%
MoM 65 432 6.8% 46.1% 0.2 202 749 324 6.6% 37.8% 0.1 6.4%
YTD 715 505 -5.0% 45.2% 0.4 2 246 487 556 -3.2% 37.0% -2.8 -5.8%
MAT 831 534 -3.1% 45.3% 0.5 2 617 717 878 -0.3% 37.3% -2.6 -4.1%
MIGRENIUM
WoW 9 520 3.5% 0.4% 0 3 284 938 5.1% 0.6% 0.1 -7.1%
MoM 40 982 -0.4% 0.4% 0 13 954 118 0.8% 0.5% 0 3.5%
YTD 495 927 -11.1% 0.5% -0.1 156 831 223 50.9% 0.7% 0.2 6.2%
MAT 579 439 -12.6% 0.5% -0.1 175 574 116 43.1% 0.6% 0.1 8.5%
MODELAX-N
WoW 27 950 1.0% 20.7% 0.8 13 709 687 4.2% 13.9% 0.8 -3.0%
MoM 119 788 11.4% 20.1% -0.5 57 090 549 12.1% 13.2% -0.3 13.9%
YTD 1 245 482 27.7% 22.2% 3.3 549 860 558 76.0% 14.3% 3.9 8.5%
MAT 1 438 304 31.7% 21.4% 3.3 620 289 581 76.2% 13.6% 3.5 11.1%
REDUXIN
WoW 9 804 -5.8% 32.1% 0 50 858 798 -5.9% 43.6% -0.2 -5.7%
MoM 46 001 7.6% 32.4% 0.4 237 476 007 7.9% 44.3% 0.6 6.4%
YTD 519 158 -7.1% 32.8% -0.4 2 754 433 977 11.5% 45.3% 3 -5.8%
MAT 598 333 -5.8% 32.6% -0.6 3 156 483 505 13.8% 45.0% 2.9 -4.1%
REDUXIN FORTE
WoW 3 104 -1.1% 10.2% 0.5 12 961 760 -5.9% 11.1% -0.1 -5.7%
MoM 13 965 1.4% 9.8% -0.5 59 017 541 0.1% 11.0% -0.7 6.4%
YTD 144 208 1.3% 9.1% 0.6 620 694 730 12.3% 10.2% 0.7 -5.8%
MAT 167 881 3.5% 9.1% 0.7 721 361 196 14.8% 10.3% 0.7 -4.1%
SALVISAR
WoW 15 087 4.3% 2.0% 0.2 6 638 600 4.1% 1.8% 0.2 -6.4%
MoM 58 452 22.5% 1.7% 0.2 25 561 706 25.4% 1.5% 0.2 8.1%
YTD 458 650 7.6% 1.4% 0.1 190 200 327 35.8% 1.3% 0.2 -2.7%
MAT 530 820 -1.2% 1.3% 0 213 895 139 19.7% 1.2% 0 -0.2%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 343 036 23.3% 12.1% 3.2 694 885 109 32.1% 9.3% 1.8 -9.1%
BRAINMAX 62 348 70.3% 100.0% 0 218 388 233 74.5% 100.0% 0 70.3%
GOLDLINE PLUS 715 505 -5.0% 45.2% 0.4 2 246 487 556 -3.2% 37.0% -2.8 -5.8%
MIGRENIUM 495 927 -11.1% 0.5% -0.1 156 831 223 50.9% 0.7% 0.2 6.2%
MODELAX-N 1 245 482 27.7% 22.2% 3.3 549 860 558 76.0% 14.3% 3.9 8.5%
REDUXIN CAPS 519 158 -7.1% 32.8% -0.4 2 754 433 977 11.5% 45.3% 3 -5.8%
REDUXIN FORTE 144 208 1.3% 9.1% 0.6 620 694 730 12.3% 10.2% 0.7 -5.8%
SALVISAR 458 650 7.6% 1.4% 0.1 190 200 327 35.8% 1.3% 0.2 -2.7%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 405 588 23.6% 11.8% 2.9 825 618 756 34.1% 9.2% 1.7 -6.4%
BRAINMAX 72 396 74.2% 100.0% 0 254 244 414 80.6% 100.0% 0 74.2%
GOLDLINE PLUS 831 534 -3.1% 45.3% 0.5 2 617 717 878 -0.3% 37.3% -2.6 -4.1%
MIGRENIUM 579 439 -12.6% 0.5% -0.1 175 574 116 43.1% 0.6% 0.1 8.5%
MODELAX-N 1 438 304 31.7% 21.4% 3.3 620 289 581 76.2% 13.6% 3.5 11.1%
REDUXIN CAPS 598 333 -5.8% 32.6% -0.6 3 156 483 505 13.8% 45.0% 2.9 -4.1%
REDUXIN FORTE 167 881 3.5% 9.1% 0.7 721 361 196 14.8% 10.3% 0.7 -4.1%
SALVISAR 530 820 -1.2% 1.3% 0 213 895 139 19.7% 1.2% 0 -0.2%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 10 036 -5.5% 13.0% -0.2 17 444 181 -5.5% 8.6% -0.2 -3.8%
BRAINMAX 2 759 5.2% 100.0% 0 9 623 243 8.7% 100.0% 0 5.2%
GOLDLINE PLUS 14 151 -6.4% 46.3% -0.3 44 871 733 -4.0% 38.5% 0.6 -5.7%
MIGRENIUM 9 520 3.5% 0.4% 0 3 284 938 5.1% 0.6% 0.1 -7.1%
MODELAX-N 27 950 1.0% 20.7% 0.8 13 709 687 4.2% 13.9% 0.8 -3.0%
REDUXIN CAPS 9 804 -5.8% 32.1% 0 50 858 798 -5.9% 43.6% -0.2 -5.7%
REDUXIN FORTE 3 104 -1.1% 10.2% 0.5 12 961 760 -5.9% 11.1% -0.1 -5.7%
SALVISAR 15 087 4.3% 2.0% 0.2 6 638 600 4.1% 1.8% 0.2 -6.4%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 46 299 25.2% 13.5% 0.1 78 544 747 16.9% 8.8% -0.4 24.4%
BRAINMAX 11 465 51.5% 100.0% 0 38 983 593 47.0% 100.0% 0 51.5%
GOLDLINE PLUS 65 432 6.8% 46.1% 0.2 202 749 324 6.6% 37.8% 0.1 6.4%
MIGRENIUM 40 982 -0.4% 0.4% 0 13 954 118 0.8% 0.5% 0 3.5%
MODELAX-N 119 788 11.4% 20.1% -0.5 57 090 549 12.1% 13.2% -0.3 13.9%
REDUXIN CAPS 46 001 7.6% 32.4% 0.4 237 476 007 7.9% 44.3% 0.6 6.4%
REDUXIN FORTE 13 965 1.4% 9.8% -0.5 59 017 541 0.1% 11.0% -0.7 6.4%
SALVISAR 58 452 22.5% 1.7% 0.2 25 561 706 25.4% 1.5% 0.2 8.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs